Impact of poor data quality in Marketing Process:
Misguided marketing promotions - marketing materials being sent to the wrong address with incorrect information including improperly spelled names, title and company. To a prospective customer, your company / client looks stupid.
Wastage of time and money - by targeting a customer who really doesn't exist.
Failure of Predictive and statistical marketing models - these models are only as good as the data that feed them.
Failure of your CRM system - the quality and accuracy of data is an important criteria to the success of your CRM system
Friday, March 14, 2008
Thursday, February 14, 2008
Data Cleansing
So what’s this data cleansing to do with my business?
I can hear this question from most of you.
Firstly let me give a scenario of a situation. One of your potential customers called you when you are not available in your office and expressed his interest in your product / service. He did not mention his contact number.
If you had the wrong and inaccurate details of your potential customers then just think how will you contact your customers?
Consider another scenario. You are planning to increase your sales by some of the marketing activities like email marketing or cold calling. If you are not having the exact contact number of your target customers or the contact emails of your customers. You are not only losing your customer and time but your entire money spend on the marketing activities.
Data cleansing is the process of verifying data accuracy, eliminating duplicated and incorrect entries and interlink or consolidate multiple data sources enabling easy access to data for your admin, marketing, sales, support teams and all other personnel.
To know more about these services please browse the website www.access-bpo.com
I can hear this question from most of you.
Firstly let me give a scenario of a situation. One of your potential customers called you when you are not available in your office and expressed his interest in your product / service. He did not mention his contact number.
If you had the wrong and inaccurate details of your potential customers then just think how will you contact your customers?
Consider another scenario. You are planning to increase your sales by some of the marketing activities like email marketing or cold calling. If you are not having the exact contact number of your target customers or the contact emails of your customers. You are not only losing your customer and time but your entire money spend on the marketing activities.
Data cleansing is the process of verifying data accuracy, eliminating duplicated and incorrect entries and interlink or consolidate multiple data sources enabling easy access to data for your admin, marketing, sales, support teams and all other personnel.
To know more about these services please browse the website www.access-bpo.com
Hello World!
I had just started this blog to let you know why data is more necessary in today's business.
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